From $0 to $25M ARR (Bootstrapped) — Adam Robinson’s Edutainment-Driven B2B Growth Playbook
What if you could build a $25M ARR company without taking a dollar from VCs—and make it entertaining?
That’s exactly what Adam Robinson, Founder of Retention.com and RB2B, did. This episode reveals how founder-led content, a PLG motion built on trust, and a radically lean team helped Adam scale two profitable companies—while staying authentic, edgy, and wildly effective.
🎥 Watch the Podcast + Get the Growth Playbook
Meet The Guest
Adam Robinson is one of the most trusted voices in the startup space. He bootstrapped Retention.com to $25M ARR with just 40 team members—and most recently scaled RB2B to multi-million ARR in a matter of months, driven entirely by content, edutainment, and signal-led GTM.
He’s built a cult-like following on LinkedIn by mixing real talk with real numbers. In this episode, he unpacks every part of his playbook.
🔥 What You'll Learn in This Episode
Adam Robinson’s decade of startup grit has turned into one of the most-followed founder-led growth stories online. This conversation breaks it all down:
The Bootstrap vs VC Mindset — Why lean, profitable teams create the best culture and clarity.
Edutainment at Scale — How Adam's mini hero’s-journey posts build trust and drive viral growth.
Founder-Led Content Strategy — Why Adam speaks to his former self and how it connects with founders, marketers, and investors.
Multi Million Dollar ARR Funnel Mechanics — From top-of-funnel LinkedIn content to signal-driven outreach, CRM layering, and a team of one seller. Zero fluff. High conversions.
This isn’t theory. It’s the real behind-the-scenes from someone building public SaaS plays that print ARR.
📥 Bonus: The Magnetic Founder Playbook (Free Download)
Want to grow like Adam?
Download The Magnetic Founder Playbook—a tactical guide modeled after Adam’s journey to $25M ARR. This isn’t another generic PDF—it’s a proven system to help you:
Build trust at scale through authentic storytelling
Create scroll-stopping edutainment that converts
Turn followers into leads without paid ads
Replicate Adam’s founder-led PLG funnel from scratch
— Start turning your voice into your most valuable asset.
⏱️ Episode Timestamps
00:00 – Why bootstrapper > VC: efficiency as a superpower
10:30 – The predictable revenue model is broken
18:00 – How Retention.com hit $25M ARR without funding
28:00 – Founder-led LinkedIn content strategy
38:00 – What makes a mini-hero’s journey post feel powerful
45:00 – Building RB2B’s funnel: PLG to signal-based conversion
51:00 – Team of 5, Millions in ARR: How to scale without scaling headcount
57:00 – The Bootstrapper’s Playbook & why edutainment is the growth edge
🚀 Ready to Steal the Playbook?
Learn from the Founder Who Made $25M ARR Without VCs
Unlock Adam Robinson’s exact strategies for turning content into a $100M funnel machine. From viral LinkedIn storytelling to pipeline-driving PLG, this is your blueprint to scale without spending big.
Real strategies. Real results. Ready to apply today.