How to Build $100M Funnels, Fix Burnt-Out SDR Teams, and Reinvent B2B Sales — With Rishabh Ladha
Discover how to stop burning money on broken funnels, fix sales with emotional EQ, and scale your GTM motion like a $100M pro.
Rishabh Ladha, Co-founder of SquadStack, joins Edbound With Kinner to dismantle outdated enterprise GTM models, decode why SDRs burn out, and show how high-velocity funnels actually scale. It’s a no-BS masterclass in emotional selling, RevOps, and fixing what’s broken in modern B2B growth.
🎧 Get the full episode and access the playbook that scales GTM like a $100M machine.
Meet The Guest
Rishabh Ladha is the accidental salesperson who helped turn SquadStack into a GTM machine. Starting out in venture capital, he has led revenue across India and the US, driving results with a mix of sharp analytics and sales storytelling. He’s built multi-product funnels, run enterprise GTM in real estate and BFSI, and turned spreadsheets into growth systems.
Rishabh’s superpower? Tinkering with every sales detail — from ICP to RevOps — until it works. In this episode, he unpacks why SDRs churn, how to enable sellers with emotional EQ, and why most GTM playbooks are broken. He breaks down PMF signals, how to structure winning sales teams, and the secret to $100M funnels. His frameworks aren’t theory — they’re field-tested across stages and geos.
If you’re building a GTM engine that actually closes, you’ll want Rishabh’s insights. This is a masterclass for founders, RevOps leads, and sales-obsessed operators alike.
🎧 Unlock the complete conversation and download the proven GTM playbook.
What You’ll Discover in This Episode
Why most B2B GTM fails — From bloated SDR teams to poor lead quality—Rishabh explains the systemic cracks.
The new sales formula — Emotional selling, JTBD storytelling, and pre-sales engineers who close better than closers.
RevOps before revenue — The discipline, data hygiene, and pipeline rigor needed to scale to $100M.
Why your funnel breaks at scale — And how to build signal-led funnels that your sales team can trust.
Hiring real sellers — Ditch the "10 years of SaaS" filter—look for coachability, curiosity, and consultative instinct.
Watch the full episode and grab the sales playbook that actually converts.
Bonus: Download the High-Impact B2B Sales Framework That Closes Deals Like Clockwork
Watching the episode is one thing. Implementing it is what drives revenue.
This free downloadable playbook gives you the exact system used by high-performing sales teams to build predictable, scalable growth—without relying on luck, cold spam, or bloated SDR teams.
👉 Inside the Playbook:
A proven 5-phase sales framework: From defining your ICP to delivering demos that convert
The JTBD method to uncover the real reasons people buy (hint: it’s not your features)
Truth-seeking discovery techniques that replace guesswork with clarity
Consultant-style demo flow that turns “just looking” into “let’s go”
AI-powered prep prompts so every call feels personal, relevant, and high-converting
Whether you’re fixing a broken funnel or building one from scratch—this playbook helps you run better calls, deliver smarter demos, and win deals that stick.
🎁 Get the full episode + playbook combo to level up your GTM strategy.
⏱️ Episode Timestamps
00:00 – Why most SDRs quit and what’s wrong with GTM today
12:00 – Rewriting the sales process: pre-sales, demos, and storytelling
22:30 – How to hire a $10M+ seller (it’s not what you think)
32:00 – RevOps and CRM discipline: the unsexy stuff that scales
41:00 – Building trust-based funnels with product + signals
52:00 – Coaching your sales team like athletes
59:00 – Building a GTM motion designed to hit $100M
Want to Build a GTM Engine That Actually Works?
Watch this episode for real talk, real frameworks, and real results.
Rishabh Ladha doesn’t hold back—he breaks down how modern sales works, why most teams are doing it wrong, and what you can do instead. Whether you’re a founder, growth lead, or sales manager, you’ll walk away with GTM clarity that sticks.
🎧 Watch the episode now. Download the playbook. Transform how you sell.