How to Build Cold Outreach That Converts — With Yash Tekriwal of Clay
Build outbound that actually works. Discover how to stop guessing, start scaling, and turn cold chaos into consistent pipeline with Clay’s GTM engine.
Yash Tekriwal, Founding GTM Engineer at Clay, joins Edbound With Kinner to break down the systems, signals, and scripts that drive 30-40% response rates from cold leads—without burning out your team or sounding like a bot.
🎧 Get the full episode and download the playbook that makes outbound work in 2024.
Meet The Guest
Yash Tekriwal is the Founding GTM Engineer at Clay—the platform redefining outbound by blending signal-rich data with human-first strategy. Yash crafts growth systems that help early-stage teams scale from 0 to revenue with precision and empathy.
From engineering high-trust outreach to building frameworks that scale, Yash shares how Clay turned cold outbound into a reliable, scalable GTM engine. He’s not optimizing for open rates—he’s optimizing for real conversations and closed deals.
In this episode, he reveals Clay’s actual 7-step system for outbound success, how to use JTBD to craft better messaging, and what makes a discovery call go from generic to gold
🎧 Unlock the full conversation and get the proven GTM playbook.
What You’ll Discover in This Episode
Why most cold outreach fails — and how to fix it with signal-led targeting
Clay’s 7-step — GTM engine for repeatable lead gen
Human-first — Messaging and JTBD-powered storytelling
Systems that — scale without burning reps out
The emotional intelligence — Behind high-performing discovery calls
Bonus: Download the High-Converting Outbound Playbook
Watching the episode is one thing. Implementing the system is what grows pipeline.
This free playbook gives you Clay’s real outbound framework—used by founders and GTM teams to turn cold leads into qualified conversations without relying on spam, automation overload, or massive SDR headcount.
👉 Inside the Playbook:
7 steps to go from cold to conversion
Templates, prompts, and JTBD frameworks
Daily outbound cadences and lead signal playbooks
Discovery call flows that actually convert
Whether you're building a GTM motion from scratch or fixing a broken one—this playbook helps you create repeatable, revenue-driving outreach.
🎁 Get the full episode + playbook combo and build your GTM engine.
⏱️ Episode Timestamps
00:00 – From founder-led sales to signal-first GTM
10:45 – Why Clay prioritized consultative outreach over automation
19:20 – How to structure a messaging system that drives replies
27:00 – The JTBD discovery loop that improves every demo
34:15 – What high-performing GTM teams do differently
43:00 – Building a pipeline machine that doesn’t rely on guesswork
47:20 – Why Clay’s best sellers think like engineers, not closers
53:30 – Sales enablement through tooling, not just scripts
58:40 – Balancing automation with empathy in modern outreach
Want to Build Outbound That Works?
Watch this episode for proven frameworks, real playbooks, and cold outreach that actually converts.
Yash Tekriwal lays down the blueprint for building signal-led, EQ-driven GTM systems that scale—without guesswork or burnout. Whether you’re a founder or a GTM lead, this episode gives you the clarity and system to take control of outbound.